2026 Now TV Sports Package Guide: Which Premier League, La Liga, Champions League Bundle Offers the Best Value?

Published: 9 Feb 2026 | Category: Entertainment & Sports

1. Now TV Sports Packages Overview

For sports fans in Hong Kong, Now TV has always been the platform of choice for watching top-tier sporting events. With 2026 being a World Cup year, Now TV's sports packages are even more of a must-have for fans. But with so many options available, which package is right for you? This article will provide a comprehensive breakdown of the content, monthly fees, and value for money of each Now TV sports package, helping you make the smartest choice.

Now TV currently offers several sports-related channel packages, including the following options:

• Now Sports Package: This is the most basic sports package, including Now Sports 1 to Now Sports 7, a total of 7 sports channels. It covers major football events such as the English Premier League, Champions League, Europa League, Serie A, Ligue 1, as well as live broadcasts of NBA, Grand Slam tennis tournaments, golf, and other sports events.
• Now Sports Prime Package: In addition to the basic sports package, this includes the Now Sports Prime channel, offering more exclusive live broadcasts and special programs, especially 4K ultra-high-definition broadcasts of some key events.
• Now La Liga Package: An independent Spanish La Liga channel package, covering live broadcasts of all matches throughout the season, including every game of powerhouse teams such as Barcelona and Real Madrid.
• Now Premier League Package: Starting from the 2025/26 season, Now TV continues to hold the broadcasting rights to the English Premier League, providing live broadcasts of selected matches each round, with professional Cantonese commentary.

2. Monthly Fee Comparison of Each Package

The following are the reference monthly fees for each Now TV sports package in 2026 (actual prices are subject to Now TV's official announcement):

• Now Sports Package: Monthly fee starts at approximately $198, with a 24-month contract. If you choose a 12-month contract, the monthly fee will be slightly higher, at approximately $238.
• Now Sports Prime Package: Monthly fee starts at approximately $268, with a 24-month contract. Includes 4K sports live streaming service.
• Now La Liga Package: Monthly fee starts at approximately $78, and can be ordered independently or added to an existing sports package.
• All Sports Package: Monthly fee starts at approximately $328, including all of the above sports channels, making it the most comprehensive sports viewing option.

It is worth noting that Now TV often launches limited-time offers and bundled deals, such as offering additional discounts for subscribing to both sports and entertainment packages. By checking with Broadband Price Comparison, you can often find package prices that are more favorable than those on the official website.

3. 2026 World Cup: Now TV Viewing Guide

The 2026 FIFA World Cup will be held in the United States, Canada, and Mexico from June to July. This World Cup will be the first to expand to 48 participating teams, with the number of matches significantly increasing to 104. For Hong Kong fans, Now TV is expected to provide comprehensive World Cup live streaming services.

Based on past experience, Now TV generally launches special packages or short-term passes during the World Cup, allowing fans who do not want a long-term subscription to watch the matches. Here are a few key points to pay attention to:

• World Cup Special Pass: Now TV is expected to launch a one-month World Cup pass, with a monthly fee possibly ranging from $168 to $248, suitable for viewers who only want to watch the World Cup.
• 4K Live Streaming: Now TV is expected to provide 4K ultra-high-definition live streaming for key World Cup matches, requiring the Now Sports Prime package and a Now TV set-top box that supports 4K.
• Multi-Angle Live Streaming: Some matches may offer multiple camera angle options, allowing viewers to freely switch between different viewing angles.
• Simultaneous Viewing on Mobile App: The Now Player mobile app allows you to watch live broadcasts anytime, anywhere, ensuring you don't miss any exciting matches.

4. Which Package is Right for You?

Before choosing a Now TV sports package, you should first understand your viewing habits:

If you are a die-hard Premier League fan: The basic Now Sports package can already meet your needs, with live broadcasts of selected matches each round, plus post-match highlights and analysis programs. If you want to watch more Premier League matches and enjoy 4K live streaming, you can consider upgrading to Now Sports Prime.

If you are passionate about La Liga: You can choose to subscribe to the Now La Liga package independently. The monthly fee is relatively low, but you can watch every match of powerhouse teams such as Barcelona and Real Madrid. If you like both the Premier League and La Liga, it is recommended to choose the All Sports package directly, which offers better value for money.

If you are an all-around sports fan: The All Sports package is undoubtedly your best choice. For one price, you can watch all matches of the Premier League, La Liga, Champions League, NBA, tennis, and more, making it especially worthwhile during the 2026 World Cup.

If you only want to watch the World Cup: It is recommended to subscribe to a short-term pass or monthly plan closer to the World Cup, without being tied to a long-term contract. Pay close attention to Now TV's World Cup special offers.

5. Money-Saving Tips

1. Bundled Broadband Offers: Some telecommunications companies include Now TV sports packages with their broadband services. For example, PCCW's designated broadband plans may include Now Sports channels, effectively allowing you to watch sports events at zero cost.
2. Enjoy Discounts with Long-Term Contracts: Choosing a 24-month contract is usually $30 to $50 cheaper per month than a 12-month contract. If you are sure you will be watching for a long time, a long-term contract is more cost-effective.
3. Make Good Use of Free Trials: Now TV occasionally offers free trial periods or experience activities. You can try it out before deciding whether to subscribe.
4. Check with Broadband Price Comparison: Our professional consultants can help you find the most favorable Now TV package prices on the market, and sometimes even negotiate additional monthly fee rebates or gifts.
5. Share with Friends: Some Now TV plans allow simultaneous login on multiple devices, so you can share the cost with family or friends (but pay attention to Now TV's terms of use).

Conclusion

2026 is a big year for sports fans, with the Premier League, La Liga, Champions League, and the quadrennial World Cup all happening one after another. Choosing the right Now TV sports package not only ensures you don't miss any important matches, but also saves you the most money. If you are still unsure which package to choose, feel free to contact us via WhatsApp at any time. Our professional consultants will provide you with the most personalized advice based on your viewing habits.